Believe it or not, before I found nootropics (or rather before nootropics found me), I related anything capable of influencing the mind to the destructive habits of hippies and advertisements. Thus when I first heard of nootropics, I took a long sip on my 32nd coffee of the … [Read more...]

It’s one of the hot topics of conversation on nootropic-related forums everywhere: Which form of choline is the best? It’s such a simple question, but one that divides many nootropic fans (what do you mean "petty"??). Here I’ll discuss why choline is so important, examine … [Read more...]

Unpopular opinion: Beyoncé didn't make the beat sicker. It was Gerald Oster who sneezed on the beat when he co-opted H.W. Dove's neuro-auditory revelations into his experimentation with binaural beats: an auditory illusion perceived when two different pure-tone sine wave … [Read more...]

Not everyone drinks to the point of a hangover. Not everyone drinks period. But I'm guessing that, on both counts, you do. (That's why you're here, right?) So the real question comes down to: Are you reading this in preparation or escape? Because let's face it: There is … [Read more...]

The other morning I mentioned writing this article to a barista, who, based on his hipster demeanor, I (mis)judged would be all over the topic of: Optimizing health and cognition through the periodic rejection of consumption. His response was brouhaha. As in that's what he … [Read more...]